AI Commerce

Visa just launched its Trusted Agent Protocol to help retailers tell the difference between helpful AI shopping assistants and malicious bots. We break down how this cryptographic "handshake" works and what it means for the future of e-commerce.

AI agents can find you the perfect product, but they can't buy it... yet. A new battle is brewing between Google, OpenAI, and Visa to create the digital trust layer for AI commerce, and it could change how we shop forever.