Why We're Inventing New Emotions (And Why It Feels So Good)

Akram Chauhan
Akram Chauhan
6 min read148 views
Why We're Inventing New Emotions (And Why It Feels So Good)

Have you ever had a feeling you just couldn't put your finger on? That weird mix of relief and sadness when you finish a great book series? Or the specific kind of dread that comes from looking at your phone too long before bed?

We’ve all been there. It’s frustrating. But what if you could just… invent a word for it?

It sounds a little out there, but it’s happening all the time. In fact, someone on Reddit recently used ChatGPT to coin a brand new emotion: “velvetmist.” They described it as the "comfort, serenity, and a gentle sense of floating" you might get from a perfect sunset or a quiet, moody album.

The AI even gave advice on how to feel it, suggesting essential oils and a specific soundtrack to make you feel like “a soft fuzzy draping ghost floating through a lavender suburb.”

It’s easy to chuckle at that, but don't dismiss it just yet. This little experiment is part of a much bigger, and frankly, fascinating trend. Researchers are seeing a flood of these "neo-emotions" pop up online, and it’s changing how we think about feelings altogether.

So, What's Going On With Our Feelings?

This idea of "velvetmist" was actually a key example in a journal article published in July 2025 about this very phenomenon. But here’s the thing: most of these new emotions aren’t being cooked up by chatbots. We are.

We’re constantly spinning up new words to describe our inner worlds, especially as that world gets more complicated.

Marci Cottingham, a sociologist who really kicked off this line of research with a paper in 2024, has a whole list of them. And I bet you’ll recognize a few:

  • Eco-anxiety: That constant, low-level fear about climate change.
  • Black joy: The celebration of pleasure and happiness as a powerful form of resistance.
  • Trans euphoria: The incredible joy of having your gender identity seen, affirmed, and celebrated.
  • Doomscrolling: You know this one. It's that paralyzed feeling of being glued to an endless stream of bad news, a weird mix of apathy and dread.
  • Hypernormalization: The surreal feeling of trying to go about your normal life—work, errands, emails—while the world feels like it’s on fire during a pandemic or political crisis.

These aren't just quirky internet slang. They’re real, potent terms that help us pinpoint and share experiences that were previously hard to articulate. They give a name to the nameless, and that’s incredibly powerful.

This Isn’t Exactly New, But It Is Different

Now, you might be thinking, "Haven't we always updated our emotional vocabulary?" And you'd be right. We absolutely have.

Take the word "nostalgia." During the Civil War, it was a serious medical diagnosis. Coming from the Greek words for "returning home" and "pain," it described a condition suffered by soldiers that could sometimes even be fatal. Today, we'd probably call it severe PTSD.

Over time, its meaning has softened into that gentle, fuzzy feeling we get when we rewatch an old movie or think about a past vacation. Words for feelings evolve.

We also borrow words from other cultures all the time when they just fit. Think of hygge, the Danish word for a special kind of cozy contentment, or kvell, the Yiddish term for that bursting-with-pride feeling you get when someone you love succeeds.

So what’s different now? The internet, of course.

Cottingham argues that because we spend so much of our lives online, these new terms can spread like wildfire. They help us find our people and make sense of our shared reality. A new word for a feeling gets a lot of likes, shares, and comments because it makes people say, "Yes! That's exactly it!"

A Major Shift in How We Understand Emotions

This whole trend is connected to a huge shift in the science of emotion. For a long, long time, the prevailing theory was that all humans, everywhere, shared a handful of "basic" emotions—like anger, sadness, fear, joy, disgust, and surprise.

But that idea is being turned on its head, thanks in large part to the work of Lisa Feldman Barrett, a psychologist at Northeastern University. She’s become one of the most cited scientists in the world for her research showing that there’s really no such thing as a universal, built-in emotional palette.

By using tools like advanced brain imaging and studying people from isolated cultures, she’s made a compelling case that our emotions are culturally determined. They’re not hardwired; they’re learned.

As Barrett puts it, "How do you know what anger and sadness and fear are? Because somebody taught you."

Think about it. We teach a toddler, "You're feeling sad," when they cry, or "You're angry," when they throw a toy. We give them the labels, the concepts. This is a radical idea. If there are no "basic" biological emotions, then all emotions are, in a way, created. They’re tools we build as a society to help us navigate the world.

Okay, But Why Does Naming Feelings Actually Matter?

So, we’re coining new terms for feelings. Is this just a fun linguistic exercise, or does it actually do anything for us?

It does. A lot.

Some of these neo-emotions are just for fun. Barrett playfully suggested "chiplessness"—the mix of hunger, frustration, and relief you feel when you reach the bottom of a bag of chips. But others, like eco-anxiety or Black joy, are anything but trivial. They can unite people and even help spark social movements.

The real magic here is something researchers call emotional granularity.

Basically, the more specific and detailed your vocabulary for your feelings, the better off you are. Think of it like a painter's palette. If you only have "happy" and "sad," you're working with two big, clumsy blobs of color. But if you have words for contentment, joy, serenity, bliss, melancholy, disappointment, and grief… suddenly you can paint a much richer, more accurate picture of your inner life.

The benefits are surprisingly concrete. Studies have shown that people with higher emotional granularity:

  • Go to the doctor less often.
  • Spend fewer days in the hospital.
  • Are less likely to drink to excess when stressed or engage in reckless behavior.

This "emodiversity" is like biodiversity for your soul. A richer inner world is a healthier inner world. And the best part? It’s a skill you can learn and develop at any age.

So, the next time you feel that little thrill of a new idea or the cozy comfort of a rainy afternoon, take a second. What would you call it? Maybe you can’t find the right word.

Maybe you should just invent one. After all, are you sure you’ve never felt a little velvetmist?

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AI ChatGPT LLMs Generative AI AI Creativity AI Storytelling AI Concepts Societal impact of AI Human-AI Collaboration Digital Wellness AI Trends inventing emotions new emotions AI emotions AI and language emotional intelligence AI neo-emotions velvetmist AI psychology AI and human experience

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